https://gabesalasdesign.com Portfolio Thu, 04 Feb 2021 22:24:28 +0000 https://gabesalasdesign.com en https://gabesalasdesign.com/Homepage Sun, 31 Jan 2021 00:30:42 +0000 Portfolio https://gabesalasdesign.com/Homepage https://gabesalasdesign.com/Amazon-Fresh-Holiday Sun, 31 Jan 2021 01:58:14 +0000 Portfolio https://gabesalasdesign.com/Amazon-Fresh-Holiday <img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/e362fad12b5e45cf10ecc20cd1759df75604e316c4020327ad4e7a755cb6dafa/Holiday_01.jpg" data-mid="226174996" border="0" src="https://freight.cargo.site/w/1000/i/e362fad12b5e45cf10ecc20cd1759df75604e316c4020327ad4e7a755cb6dafa/Holiday_01.jpg" />Amazon FreshArt Direction, Brand Identity, Typography Holiday 2024 |&nbsp;Seasonal Campaign No two households celebrate the same during the holidays. Fancy or casual, Thanksgiving or Friendsgiving, same-day delivery or in-store pickup. No matter how you holiday, Amazon Fresh is your destination for big savings on seasonal favorites. <img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/ba3641f7300b98c8bffd816e1448e53d604e2f998a6e00959bcdbb57ee9554da/Holiday_03.jpg" data-mid="226175994" border="0" src="https://freight.cargo.site/w/1000/i/ba3641f7300b98c8bffd816e1448e53d604e2f998a6e00959bcdbb57ee9554da/Holiday_03.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/d7b209d60e6e31900c1b1657ba8363081539bc43be70935bb372e188e4b3c6df/Holiday_04.jpg" data-mid="226177186" border="0" src="https://freight.cargo.site/w/1000/i/d7b209d60e6e31900c1b1657ba8363081539bc43be70935bb372e188e4b3c6df/Holiday_04.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/aedc42cf19da2e9089924c804312d7b2dec18c07b76f669f67356e1eb6b44305/Holiday_06.jpg" data-mid="226177810" border="0" src="https://freight.cargo.site/w/1000/i/aedc42cf19da2e9089924c804312d7b2dec18c07b76f669f67356e1eb6b44305/Holiday_06.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/6648d3171eabe5e06c2cc9fbf9cb0252388ae9cfc22c35d2ea1f8bad339d3629/Holiday_07.jpg" data-mid="226179027" border="0" src="https://freight.cargo.site/w/1000/i/6648d3171eabe5e06c2cc9fbf9cb0252388ae9cfc22c35d2ea1f8bad339d3629/Holiday_07.jpg" /><img width="6100" height="7514" width_o="6100" height_o="7514" data-src="https://freight.cargo.site/t/original/i/e69cbfa1493810806c30f9dca98cf05dd3b75e0d0ef78e8db0a8251610147051/Holiday_10.jpg" data-mid="227282677" border="0" src="https://freight.cargo.site/w/1000/i/e69cbfa1493810806c30f9dca98cf05dd3b75e0d0ef78e8db0a8251610147051/Holiday_10.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/168eb03751e4f7df24de1ae43b4d06be41ca859f113863bbadf804a54df1ed4e/Holiday_05.jpg" data-mid="226178274" border="0" src="https://freight.cargo.site/w/1000/i/168eb03751e4f7df24de1ae43b4d06be41ca859f113863bbadf804a54df1ed4e/Holiday_05.jpg" /><img width="9150" height="3150" width_o="9150" height_o="3150" data-src="https://freight.cargo.site/t/original/i/9cb8ebcbcfe29ecdf285e3ffdf4c0a2d18af154291f6db354a4a18998e027e90/Holiday_08.jpg" data-mid="226179023" border="0" src="https://freight.cargo.site/w/1000/i/9cb8ebcbcfe29ecdf285e3ffdf4c0a2d18af154291f6db354a4a18998e027e90/Holiday_08.jpg" /><img width="9150" height="3150" width_o="9150" height_o="3150" data-src="https://freight.cargo.site/t/original/i/e0cd7af10335354199b5417b14f7b98b8ea5118a72012e30f1bee5875c6e4890/Holiday_09.jpg" data-mid="226179019" border="0" src="https://freight.cargo.site/w/1000/i/e0cd7af10335354199b5417b14f7b98b8ea5118a72012e30f1bee5875c6e4890/Holiday_09.jpg" /> https://gabesalasdesign.com/Amazon-Fresh-Spring Thu, 04 Feb 2021 22:24:28 +0000 Portfolio https://gabesalasdesign.com/Amazon-Fresh-Spring <img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/fe62751cb232ed649a84a99b5b66fa0e53b53d66f915da6ffb2536012a600300/Spring_01.jpg" data-mid="226169287" border="0" src="https://freight.cargo.site/w/1000/i/fe62751cb232ed649a84a99b5b66fa0e53b53d66f915da6ffb2536012a600300/Spring_01.jpg" />Amazon FreshArt Direction, Brand Identity, Typography Spring 2025 | Seasonal Campaign&nbsp; After months of cold winds and early sunsets, Amazon Fresh shoppers are ready to brighten up their routines and celebrate spring. With quality ingredients, colorful produce, and deliciously low prices, our customers can feel refreshed and optimistic about the season ahead. Whether its lush lettuce for a spring salad or the hint-of-lime chips your Cinco celebration needs, Celebrate Brighter this spring with savings and quality from Amazon Fresh. <img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/2add603c9059bce9bb192b828a64b80c64bea41ca6d742a80158326a9987d208/Spring_02.jpg" data-mid="226169286" border="0" src="https://freight.cargo.site/w/1000/i/2add603c9059bce9bb192b828a64b80c64bea41ca6d742a80158326a9987d208/Spring_02.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/03ed3d6221910ffd9f5e0964fa69fcf9530788844a68ebeabffa8c781ad1abf3/Spring_07.jpg" data-mid="226172256" border="0" src="https://freight.cargo.site/w/1000/i/03ed3d6221910ffd9f5e0964fa69fcf9530788844a68ebeabffa8c781ad1abf3/Spring_07.jpg" /><img width="9150" height="3150" width_o="9150" height_o="3150" data-src="https://freight.cargo.site/t/original/i/1f20207dd71a62dc90a53e3b28c5fc4bc2d6110469ef20c5bf4ddf8c02f07283/Spring_03.jpg" data-mid="226169285" border="0" src="https://freight.cargo.site/w/1000/i/1f20207dd71a62dc90a53e3b28c5fc4bc2d6110469ef20c5bf4ddf8c02f07283/Spring_03.jpg" /><img width="9150" height="3150" width_o="9150" height_o="3150" data-src="https://freight.cargo.site/t/original/i/adba85bf9053d3723d98b377528c39a6d8d75cdd0e47231a0d8d99938b1f116c/Spring_04.jpg" data-mid="226169284" border="0" src="https://freight.cargo.site/w/1000/i/adba85bf9053d3723d98b377528c39a6d8d75cdd0e47231a0d8d99938b1f116c/Spring_04.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/2fdf954f30642854c7ec667d8e83b58c81eb58e410c7c557f9fe8a751a880845/Spring_08.jpg" data-mid="226169280" border="0" src="https://freight.cargo.site/w/1000/i/2fdf954f30642854c7ec667d8e83b58c81eb58e410c7c557f9fe8a751a880845/Spring_08.jpg" /><img width="3050" height="1360" width_o="3050" height_o="1360" data-src="https://freight.cargo.site/t/original/i/d84f7c4994ef87c5ea254b70d0aefb7ced3c3e43a36861d44151f70d29d6a855/Basket.gif" data-mid="226182087" border="0" src="https://freight.cargo.site/w/1000/i/d84f7c4994ef87c5ea254b70d0aefb7ced3c3e43a36861d44151f70d29d6a855/Basket.gif" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/3477b01a676af24a77d7cfb23b478b861975f05171d3345bbb71a705998e59d4/Spring_05.jpg" data-mid="226169283" border="0" src="https://freight.cargo.site/w/1000/i/3477b01a676af24a77d7cfb23b478b861975f05171d3345bbb71a705998e59d4/Spring_05.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/318f77e35799df145ca56e5cccfb39e46b215564456a44ab17c8ad0979a22ab8/Spring_06.jpg" data-mid="226169282" border="0" src="https://freight.cargo.site/w/1000/i/318f77e35799df145ca56e5cccfb39e46b215564456a44ab17c8ad0979a22ab8/Spring_06.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/046f8605c5acce84ec346f6846ac747597e798376c2f205f3cc1947e4795fe67/Spring_10.jpg" data-mid="226173358" border="0" src="https://freight.cargo.site/w/1000/i/046f8605c5acce84ec346f6846ac747597e798376c2f205f3cc1947e4795fe67/Spring_10.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/e24eb2ad4ded3bfc26f245dfef7f0530351c81ad328c32539d9a9eabb137ba54/Spring_09.jpg" data-mid="226169278" border="0" src="https://freight.cargo.site/w/1000/i/e24eb2ad4ded3bfc26f245dfef7f0530351c81ad328c32539d9a9eabb137ba54/Spring_09.jpg" /><img width="9150" height="4080" width_o="9150" height_o="4080" data-src="https://freight.cargo.site/t/original/i/80a0d1733a4002c6c2c27b01cfb92c19e59f631ce701221d1176d9c5d33f2bde/Spring_11.jpg" data-mid="226169277" border="0" src="https://freight.cargo.site/w/1000/i/80a0d1733a4002c6c2c27b01cfb92c19e59f631ce701221d1176d9c5d33f2bde/Spring_11.jpg" /> https://gabesalasdesign.com/High-Hops-Brewing Sun, 31 Jan 2021 00:30:41 +0000 Portfolio https://gabesalasdesign.com/High-Hops-Brewing <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/d207fe2190ab2c5874db6c325fee53834ec98d0316ca728894578484a0e9f5fd/High_Hops_Brewing_Pres-24.jpg" data-mid="97172155" border="0" src="https://freight.cargo.site/w/1000/i/d207fe2190ab2c5874db6c325fee53834ec98d0316ca728894578484a0e9f5fd/High_Hops_Brewing_Pres-24.jpg" /> High Hops BrewingBranding Identity, Typography Challenge As craft beer gained popularity in northern Colorado, Pat Weakland worked to create a one-of-a-kind taste with High Hops Brewing. Experimenting with ingredients and home grown hops has led the brewery to serving over 40 taps in the tasting room, however microbreweries have become a saturated option for beer enthusiasts. High Hops faced the challenge of standing out against the boozy boom. &nbsp; SolutionThe combination of ingredients like hemp and a core built on family made for a unique brand. The logo magnifies their key differentiator by showcasing a cannabis illustration, the natural color usage creates a homegrown feel, and the modern type attracts the craft beer community. <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/69363328c2ec68a33d3c4e63ca9da2ed7ca81377fc9b4ac5f636bd931e7e048a/High_Hops_Brewing_Pres-18.jpg" data-mid="97172591" border="0" src="https://freight.cargo.site/w/1000/i/69363328c2ec68a33d3c4e63ca9da2ed7ca81377fc9b4ac5f636bd931e7e048a/High_Hops_Brewing_Pres-18.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/812c99521a75d02e85f45098e04127e1660a64452eb82c11c5e731cbdb6c685b/Rebrand_Logos-06.jpg" data-mid="97172683" border="0" src="https://freight.cargo.site/w/1000/i/812c99521a75d02e85f45098e04127e1660a64452eb82c11c5e731cbdb6c685b/Rebrand_Logos-06.jpg" /><img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/44737a01a0adb2978ce46de8d5dc340afe1b2b28094a133f91bcec948668c5e3/High_Hops_Brewing_Pres-07.jpg" data-mid="97173071" border="0" src="https://freight.cargo.site/w/1000/i/44737a01a0adb2978ce46de8d5dc340afe1b2b28094a133f91bcec948668c5e3/High_Hops_Brewing_Pres-07.jpg" /><img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c0efc61562b17c3e67ec6aa7c6e2d1e9f414b9fac44d63cd46103cd2921a0cd0/High_Hops_Brewing_Pres-09.jpg" data-mid="97172594" border="0" src="https://freight.cargo.site/w/1000/i/c0efc61562b17c3e67ec6aa7c6e2d1e9f414b9fac44d63cd46103cd2921a0cd0/High_Hops_Brewing_Pres-09.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/57c015d35aaf9b3ab9fdec73d1446267f68745ae2aca9d469ad40af62766d520/High_Hops_Brewing_Pres-10.jpg" data-mid="97172593" border="0" 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data-src="https://freight.cargo.site/t/original/i/e41069675afab06b9d5d04dbf0d51d7208540f6cb409b9c8053c7349925d76ba/The_Process-14.jpg" data-mid="97828871" border="0" src="https://freight.cargo.site/w/1000/i/e41069675afab06b9d5d04dbf0d51d7208540f6cb409b9c8053c7349925d76ba/The_Process-14.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/d1c374a71656f124dca47971983cfd38469c4fa6703dc87bfed467702c8f7398/The_Process-16.jpg" data-mid="97828870" border="0" src="https://freight.cargo.site/w/1000/i/d1c374a71656f124dca47971983cfd38469c4fa6703dc87bfed467702c8f7398/The_Process-16.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/fa74b1fe8f36f114ec0165ee91ff32b011b2fbd228ae4b261ba83080f7a0477c/The_Process-17.jpg" data-mid="97828869" border="0" src="https://freight.cargo.site/w/1000/i/fa74b1fe8f36f114ec0165ee91ff32b011b2fbd228ae4b261ba83080f7a0477c/The_Process-17.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/8c576279adedbbfe8bb038980104b6a3f1726fa0d00cc1aabe81a1d64b01a6c2/The_Process-18.jpg" data-mid="97828864" border="0" src="https://freight.cargo.site/w/1000/i/8c576279adedbbfe8bb038980104b6a3f1726fa0d00cc1aabe81a1d64b01a6c2/The_Process-18.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/c2c20ce46908e2beb4707156658f4d4f55301044c5b58a97a912225648586fc4/The_Process-19.jpg" data-mid="97828868" border="0" src="https://freight.cargo.site/w/1000/i/c2c20ce46908e2beb4707156658f4d4f55301044c5b58a97a912225648586fc4/The_Process-19.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/69fd781dc7b60c9d5043c62fb1a0c6e525da7a9c3ac8ee19fff3d3a62d3a149e/The_Process-20.jpg" data-mid="97828867" border="0" src="https://freight.cargo.site/w/1000/i/69fd781dc7b60c9d5043c62fb1a0c6e525da7a9c3ac8ee19fff3d3a62d3a149e/The_Process-20.jpg" /> https://gabesalasdesign.com/IBM Sun, 31 Jan 2021 19:14:11 +0000 Portfolio https://gabesalasdesign.com/IBM <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/9691469f6e044f0da5d0ad06793999ed26e578f985b9a96c511a1e2301a24fa4/IBM_-01.jpg" data-mid="226094594" border="0" src="https://freight.cargo.site/w/1000/i/9691469f6e044f0da5d0ad06793999ed26e578f985b9a96c511a1e2301a24fa4/IBM_-01.jpg" /> IBMBrand Identity, Typography, Iconography, Illustrations&nbsp; IBM Watson&nbsp;Campaign Exercise collaboration with cross-functional team to bring creative concepts to life in a fast-pace tech environment. Crafting compelling digital experiences for customers and translating complex information to be refined and concise. <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/4d880fb6ea1843cbd00d6e735d2a585c69e8911c18d2e3fb74859fbab52db1b1/IBM_-02.jpg" data-mid="226094705" border="0" src="https://freight.cargo.site/w/1000/i/4d880fb6ea1843cbd00d6e735d2a585c69e8911c18d2e3fb74859fbab52db1b1/IBM_-02.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/b0c41742ee0f1462468a5a9a689e0fc203c23c96b6b7203b2b16136a7676df8e/IBM_-03.jpg" data-mid="226094723" border="0" src="https://freight.cargo.site/w/1000/i/b0c41742ee0f1462468a5a9a689e0fc203c23c96b6b7203b2b16136a7676df8e/IBM_-03.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/52a3d97038650205ed4cc2e851a404b2b41b4cb000448b8ac6af75e51da6f2f6/IBM_-04.jpg" data-mid="226094715" border="0" src="https://freight.cargo.site/w/1000/i/52a3d97038650205ed4cc2e851a404b2b41b4cb000448b8ac6af75e51da6f2f6/IBM_-04.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/7ba9604a5453a965ec987e27d5020884c801ba511d4d5c1cc19fccd67ebc9d04/IBM_-05.jpg" data-mid="226094714" border="0" src="https://freight.cargo.site/w/1000/i/7ba9604a5453a965ec987e27d5020884c801ba511d4d5c1cc19fccd67ebc9d04/IBM_-05.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/d679ae9a662959876cf51e1e46639b54f5fd6eb6a040d1340f74bb41e2014b92/IBM_-06.jpg" data-mid="226094716" border="0" src="https://freight.cargo.site/w/1000/i/d679ae9a662959876cf51e1e46639b54f5fd6eb6a040d1340f74bb41e2014b92/IBM_-06.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/0bd988d73db7b1bd12e03405d478fcc92c7d1d1aa30d886a4cbfe8e7bf08d0dc/IBM_-07.jpg" data-mid="226094721" border="0" src="https://freight.cargo.site/w/1000/i/0bd988d73db7b1bd12e03405d478fcc92c7d1d1aa30d886a4cbfe8e7bf08d0dc/IBM_-07.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/5b27cd59a04487bc8b99cec9519728823c020c1c79850eb48465a23b95d95dd4/IBM_-08.jpg" data-mid="226094720" border="0" src="https://freight.cargo.site/w/1000/i/5b27cd59a04487bc8b99cec9519728823c020c1c79850eb48465a23b95d95dd4/IBM_-08.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/ca9a53ec1fc2112e9f3f4a00afc418bfb098ef1b8a5eb24514abe773c81885bf/IBM_-09.jpg" data-mid="226094719" border="0" src="https://freight.cargo.site/w/1000/i/ca9a53ec1fc2112e9f3f4a00afc418bfb098ef1b8a5eb24514abe773c81885bf/IBM_-09.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/063aed306ffe3e5ee8a1766d15b7da120e07a8787be28242ae1b48891748c7dd/IBM_-10.jpg" data-mid="226094718" border="0" src="https://freight.cargo.site/w/1000/i/063aed306ffe3e5ee8a1766d15b7da120e07a8787be28242ae1b48891748c7dd/IBM_-10.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/85d78bda5926799315bf2034f48e7200378817dcd1426f72e9d883cc4921e3c4/IBM_-11.jpg" data-mid="226094717" border="0" src="https://freight.cargo.site/w/1000/i/85d78bda5926799315bf2034f48e7200378817dcd1426f72e9d883cc4921e3c4/IBM_-11.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/51dc8ec02be3012437eba8c66c7fc673fa708264e44cefa4266bef045a9d4745/IBM_-12.jpg" data-mid="226094737" border="0" src="https://freight.cargo.site/w/1000/i/51dc8ec02be3012437eba8c66c7fc673fa708264e44cefa4266bef045a9d4745/IBM_-12.jpg" /> <img width="6355" height="11363" width_o="6355" height_o="11363" data-src="https://freight.cargo.site/t/original/i/a402739267c0344fb1810f4013859a9fa39b331cb5ed0cb03971d2fb202b81b5/IBM_-13.jpg" data-mid="226094740" border="0" src="https://freight.cargo.site/w/1000/i/a402739267c0344fb1810f4013859a9fa39b331cb5ed0cb03971d2fb202b81b5/IBM_-13.jpg" /> https://gabesalasdesign.com/Dr-Squatch Sun, 31 Jan 2021 01:57:38 +0000 Portfolio https://gabesalasdesign.com/Dr-Squatch <img width="4500" height="2122" width_o="4500" height_o="2122" data-src="https://freight.cargo.site/t/original/i/60308a66676eea472b0c21c8372f0fb302c6c69266ff1e7f28ec905528c1e196/pine-tree-forest-9C2XP2N.jpg" data-mid="97177162" border="0" src="https://freight.cargo.site/w/1000/i/60308a66676eea472b0c21c8372f0fb302c6c69266ff1e7f28ec905528c1e196/pine-tree-forest-9C2XP2N.jpg" /> Dr. Squatch Soap Co.Art Direction, Brand Identity, Typography Challenge Dr. Squatch is an all-natural, all-American company that makes soap and grooming products that are designed by men for men. Dr. Squatch wants to change the way men approach personal grooming by providing healthy, all natural products that allow you to feel like a man and smell like a champion. Dr. Squatch’s biggest consumer is rural blue collar men who wouldn’t normally buy natural products. Their current branding fails to speak to men of a larger audience. SolutionWe were able to understand the brands current market and customer by conducting extensive secondary research. Our findings brought us to the conclusion that the brand had an opportunity to expand their target audience. In order to capture a more diverse demographic of males we amplified their strengths by utilizing approachable type, natural colors, and mainstream humor. &nbsp; Art Direction/ Strategy:&nbsp;Rachel Arthur, Rudy Flores, Gabe Salas, Jacquie TiznadoAdvertisement/Copywriting:&nbsp;Rachel Arthur, Rudy Flores, Gabe SalasPackaging Design: Gabe Salas,&nbsp;Jacquie TiznadoWebsite Design:&nbsp;Rachel Arthur, Rudy Flores, Gabe Salas Soap Subscription Quiz:&nbsp;Rachel Arthur, Rudy FloresSocial Media: Gabe SalasIllustrations: Rudy Flores <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/c26f1a4947073c6951f0c1663e5dee1f89880b71d43778a405ad8b7b9e91aff6/Final_Web_Spreads-02.jpg" data-mid="97177092" border="0" src="https://freight.cargo.site/w/1000/i/c26f1a4947073c6951f0c1663e5dee1f89880b71d43778a405ad8b7b9e91aff6/Final_Web_Spreads-02.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/84b7a97f2bbbb4f35b7d32fb431d9702e6ee228662f4110441c384be86ceff7a/Dr.Squatch_Web-09.jpg" data-mid="97177448" border="0" src="https://freight.cargo.site/w/1000/i/84b7a97f2bbbb4f35b7d32fb431d9702e6ee228662f4110441c384be86ceff7a/Dr.Squatch_Web-09.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/e748f8127b7e133e92f84f5bfc74921442ab9c95557c7cda6fbe4b27bd4184c0/Dr.Squatch_Web-03.jpg" data-mid="97177142" border="0" src="https://freight.cargo.site/w/1000/i/e748f8127b7e133e92f84f5bfc74921442ab9c95557c7cda6fbe4b27bd4184c0/Dr.Squatch_Web-03.jpg" /><img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/9c5879e338a64db986dfb4e1f16ea78f45caa13ee9e485dd4eacfae79e2a62a9/Final_Web_Spreads-06.jpg" data-mid="97177095" border="0" 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data-src="https://freight.cargo.site/t/original/i/29db1f77042e6dbcf9814074189429c4901040cf5cc40710145138b087e7d87b/The_Process-25.jpg" data-mid="97829924" border="0" src="https://freight.cargo.site/w/1000/i/29db1f77042e6dbcf9814074189429c4901040cf5cc40710145138b087e7d87b/The_Process-25.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/46143c90cf1e3fb610fd988bb81132d332bcc1f6dafe1cb990c65d47b3ae4379/The_Process-26.jpg" data-mid="97829923" border="0" src="https://freight.cargo.site/w/1000/i/46143c90cf1e3fb610fd988bb81132d332bcc1f6dafe1cb990c65d47b3ae4379/The_Process-26.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/ebd39d73c36a98e5e9ad606fa28128d7a8dc9a853f8d25ec6d7ec7dc5984f8b6/The_Process-27.jpg" data-mid="97829922" border="0" 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data-src="https://freight.cargo.site/t/original/i/15315ca570ace67d67f648317abc6d860e0468a8dd7ba3e472441a64500214d7/The_Process-30.jpg" data-mid="97829920" border="0" src="https://freight.cargo.site/w/1000/i/15315ca570ace67d67f648317abc6d860e0468a8dd7ba3e472441a64500214d7/The_Process-30.jpg" /> https://gabesalasdesign.com/Poder-Austin Sun, 31 Jan 2021 01:25:43 +0000 Portfolio https://gabesalasdesign.com/Poder-Austin <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/fddc1371633b70ed7d0bbcd1eb34f6d578675bef2c6142a4378171ffb41d1e49/Poder_Web-01.jpg" data-mid="97173888" border="0" src="https://freight.cargo.site/w/1000/i/fddc1371633b70ed7d0bbcd1eb34f6d578675bef2c6142a4378171ffb41d1e49/Poder_Web-01.jpg" /> Poder AustinArt Direction, Brand Identity, Typography Challenge PODER is a nonprofit organization that seeks to serve impacted people of color, low income families and individuals in East Austin. They strive to empower their communities through education, advocacy and action. The organization did not have an existing brand that truly represented all of the work they do for the community. Solution&nbsp;After volunteering with PODER, I gained a deep passion for their mission. Poder is structured into four programs, the team and I decided to bring them to the forefront to effectively communicate with those seeking help and those that are looking to get involved. Our methodology was to bring their work to life by applying vibrant colors and drawing inspirations from Mexican hieroglyphics that would then resonate with the LatinX culture. Art Direction/ Strategy:&nbsp;Jennifer Ann Garza, Neftaly Torres, Gabe Salas Advertisement/Copywriting:&nbsp;Jennifer Ann Garza, Neftaly Torres, Gabe Salas Brand Identity:&nbsp;Jennifer Ann Garza, Neftaly Torres, Gabe Salas Website Design:&nbsp;Jennifer Ann Garza, Neftaly Torres, Gabe Salas Iconography: Neftaly Torres&nbsp; Typography: Neftaly Torres, Gabe Salas <img width="3178" height="1417" width_o="3178" height_o="1417" data-src="https://freight.cargo.site/t/original/i/0ea65bb331bda4689615acc619f55db84166c77eb1e6690ddc021a38e4d631cf/Poder_Web-01.jpg" data-mid="97173940" border="0" src="https://freight.cargo.site/w/1000/i/0ea65bb331bda4689615acc619f55db84166c77eb1e6690ddc021a38e4d631cf/Poder_Web-01.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/7601c3dc9012c60a9bf4e184f9e375e3a063f45311a08b1fd1a754d2b0b9bb7c/Poder_Programs.gif" data-mid="98642725" border="0" src="https://freight.cargo.site/w/1000/i/7601c3dc9012c60a9bf4e184f9e375e3a063f45311a08b1fd1a754d2b0b9bb7c/Poder_Programs.gif" /><img width="3178" height="1418" width_o="3178" height_o="1418" data-src="https://freight.cargo.site/t/original/i/5e9c2d9c206187db86c7df675d1695d4dbc69d88f54b02c90f454e889fa54a6a/Poder_Stickers-02.jpg" data-mid="97173893" border="0" src="https://freight.cargo.site/w/1000/i/5e9c2d9c206187db86c7df675d1695d4dbc69d88f54b02c90f454e889fa54a6a/Poder_Stickers-02.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/0b4e723d2aaaa68ff212ffea4d8b1fa0a8ce057d6a416c9e605a2260dc9e2ca5/Poder_Tagline.gif" data-mid="98688088" border="0" src="https://freight.cargo.site/w/1000/i/0b4e723d2aaaa68ff212ffea4d8b1fa0a8ce057d6a416c9e605a2260dc9e2ca5/Poder_Tagline.gif" /><img width="3178" height="1417" width_o="3178" height_o="1417" data-src="https://freight.cargo.site/t/original/i/b4d04e0368254c179b272466172592a3184c98755b5227c0f9e17d178c582428/Poder_Web-04.jpg" data-mid="97173898" border="0" src="https://freight.cargo.site/w/1000/i/b4d04e0368254c179b272466172592a3184c98755b5227c0f9e17d178c582428/Poder_Web-04.jpg" /><img width="3178" height="1418" width_o="3178" height_o="1418" data-src="https://freight.cargo.site/t/original/i/3aa686fc82cf5a1e0e2d2b76f03f80502441d326cd337fdcbd8b5cfab8ef7d17/Poder_Web-05.jpg" data-mid="97173899" border="0" src="https://freight.cargo.site/w/1000/i/3aa686fc82cf5a1e0e2d2b76f03f80502441d326cd337fdcbd8b5cfab8ef7d17/Poder_Web-05.jpg" /><img width="3178" height="1417" width_o="3178" height_o="1417" data-src="https://freight.cargo.site/t/original/i/fc65906ad85e1288588fd7e813fe98fc5e53854c810b20f4b972063669d32749/Poder_Web-07.jpg" data-mid="97173895" border="0" src="https://freight.cargo.site/w/1000/i/fc65906ad85e1288588fd7e813fe98fc5e53854c810b20f4b972063669d32749/Poder_Web-07.jpg" /><img 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src="https://freight.cargo.site/w/1000/i/e31f2cd3f6ee982872f4727b348209e3c91d6fdeede3762561cab882d99e7de7/Poder_Booklet.gif" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/e4840a5b6ef47801c78165e04fc9c72e77b769fb381b2ae22b350166a4ca241a/Poder_Web-13.jpg" data-mid="97173890" border="0" src="https://freight.cargo.site/w/1000/i/e4840a5b6ef47801c78165e04fc9c72e77b769fb381b2ae22b350166a4ca241a/Poder_Web-13.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/028c1c2d3e79ea7a90b5ac5c5d966595b1355f6cc469269f83fddce7a1f6b0e8/Poder_Web-15.jpg" data-mid="98642107" border="0" src="https://freight.cargo.site/w/1000/i/028c1c2d3e79ea7a90b5ac5c5d966595b1355f6cc469269f83fddce7a1f6b0e8/Poder_Web-15.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/d38e2febcef4a1e893f7f9dcb952ee5b68793e936453dffd0e5e60b79760568e/Poder_Web-09.jpg" data-mid="97173889" border="0" src="https://freight.cargo.site/w/1000/i/d38e2febcef4a1e893f7f9dcb952ee5b68793e936453dffd0e5e60b79760568e/Poder_Web-09.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/7d67fd6a9e6067c454b68e93825182a8e91db91f19a849a3ee150f0d4539da05/Poder_Web-12.jpg" data-mid="97173892" border="0" src="https://freight.cargo.site/w/1000/i/7d67fd6a9e6067c454b68e93825182a8e91db91f19a849a3ee150f0d4539da05/Poder_Web-12.jpg" /><img width="6355" height="3251" width_o="6355" height_o="3251" data-src="https://freight.cargo.site/t/original/i/946a19078de79767b5b49ac8b7a7225a2b3cfd0018a61a5fbaaa50a39be07404/Poder_Web-14.jpg" data-mid="97173908" border="0" src="https://freight.cargo.site/w/1000/i/946a19078de79767b5b49ac8b7a7225a2b3cfd0018a61a5fbaaa50a39be07404/Poder_Web-14.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/32357863743b1215c12bdc0d19811c7e722463d75697e9821ba6a385a0262914/The_Process-41.jpg" data-mid="97829274" border="0" src="https://freight.cargo.site/w/1000/i/32357863743b1215c12bdc0d19811c7e722463d75697e9821ba6a385a0262914/The_Process-41.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c35d43d75d408342179c7c765e2a7408fea3fb342f87ea484f7a76bb4c38e769/The_Process-42.jpg" data-mid="97829301" border="0" src="https://freight.cargo.site/w/1000/i/c35d43d75d408342179c7c765e2a7408fea3fb342f87ea484f7a76bb4c38e769/The_Process-42.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/adcc2be40f636891a88bada6bcfc21c889920af244998712ce1d1c9af1381603/The_Process-43.jpg" data-mid="97829300" border="0" src="https://freight.cargo.site/w/1000/i/adcc2be40f636891a88bada6bcfc21c889920af244998712ce1d1c9af1381603/The_Process-43.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/b258cc76e31effbc946a45b809099d1604b6ee4e5b2131b598539340eb66970f/The_Process-44.jpg" data-mid="97829294" border="0" src="https://freight.cargo.site/w/1000/i/b258cc76e31effbc946a45b809099d1604b6ee4e5b2131b598539340eb66970f/The_Process-44.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/4e037cbb8c68a3d1a7af068994d2b2fd4b459e23d976770276a75445c14379be/The_Process-45.jpg" data-mid="97829286" border="0" src="https://freight.cargo.site/w/1000/i/4e037cbb8c68a3d1a7af068994d2b2fd4b459e23d976770276a75445c14379be/The_Process-45.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c5934f74587989a44f2b92a63eb6a00489b3fd5dae734387560cad9ea0a9d0d3/The_Process-46.jpg" data-mid="97829282" border="0" src="https://freight.cargo.site/w/1000/i/c5934f74587989a44f2b92a63eb6a00489b3fd5dae734387560cad9ea0a9d0d3/The_Process-46.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/ba433d066dbbe1d2cc5c03d5a110978970c93e0b69deae8e6430f7778e6f2de6/The_Process-47.jpg" data-mid="97829281" border="0" src="https://freight.cargo.site/w/1000/i/ba433d066dbbe1d2cc5c03d5a110978970c93e0b69deae8e6430f7778e6f2de6/The_Process-47.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c7343dbe49c6a94efda519b7e2b7bf1d2648b7ec4969edfd0a73808399c01258/The_Process-48.jpg" data-mid="97829279" border="0" src="https://freight.cargo.site/w/1000/i/c7343dbe49c6a94efda519b7e2b7bf1d2648b7ec4969edfd0a73808399c01258/The_Process-48.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/833ce31c082a4514827dc0f8abeb331346a39238f2e4a4a32c8540052660aebf/The_Process-49.jpg" data-mid="97829278" border="0" src="https://freight.cargo.site/w/1000/i/833ce31c082a4514827dc0f8abeb331346a39238f2e4a4a32c8540052660aebf/The_Process-49.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/2399fd41ed4e91bde765c336810ae5a776ccee1ddf3a155859934bb2b5c84e82/The_Process-50.jpg" data-mid="97829276" border="0" src="https://freight.cargo.site/w/1000/i/2399fd41ed4e91bde765c336810ae5a776ccee1ddf3a155859934bb2b5c84e82/The_Process-50.jpg" /> https://gabesalasdesign.com/Austin-Film-Festival Sun, 31 Jan 2021 01:31:51 +0000 Portfolio https://gabesalasdesign.com/Austin-Film-Festival <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/dccf737eb5cd824f36591d91438227274386a739c3dbce7afd0bfe5e4d90ce96/Austin-Film-Fest_V2-1-10.jpg" data-mid="97174697" border="0" src="https://freight.cargo.site/w/1000/i/dccf737eb5cd824f36591d91438227274386a739c3dbce7afd0bfe5e4d90ce96/Austin-Film-Fest_V2-1-10.jpg" /> Austin Film FestivalArt Direction, Brand Identity, Typography Challenge The Austin Film Festival &amp; Conference offers a space for producers, agents, and screenwriters to come together and showcase screenplays to catapult the scripts towards long term success. The lack of brand identity did not reflect the conference that cultivates creative possibilities. SolutionWith all the excitement involved in the festival the existing brand became a bit complex to digest. My approach was to simplify the design by amplifying the craft of storytelling and creating excitement around attracting attendance to the festival. It is not just the writers that get to tell their story, it is also the participants who get to experience it. This gave me the opportunity to explore visual elements and to create a visual connection to the festival and the city. <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/6bf799c5b6d0a91851697c05344ac01f7506c2abae8492fc94ea9e2e13c7632f/Austin-Film-Fest_V2-1-11.jpg" data-mid="97174608" border="0" src="https://freight.cargo.site/w/1000/i/6bf799c5b6d0a91851697c05344ac01f7506c2abae8492fc94ea9e2e13c7632f/Austin-Film-Fest_V2-1-11.jpg" /><img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/73f1ed604cb57bfedc386f90ab38a66c505039d18930a13839c6e7d740b3e2ba/Austin-Film-Fest_V2-1-12.jpg" data-mid="97174729" border="0" src="https://freight.cargo.site/w/1000/i/73f1ed604cb57bfedc386f90ab38a66c505039d18930a13839c6e7d740b3e2ba/Austin-Film-Fest_V2-1-12.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/0c761b45e45bfefd2bfd0180f8ed298567808a5d2d34ac845a33cddaabedca08/Austin-Film-Fest_V2-1-13.jpg" data-mid="97174606" border="0" src="https://freight.cargo.site/w/1000/i/0c761b45e45bfefd2bfd0180f8ed298567808a5d2d34ac845a33cddaabedca08/Austin-Film-Fest_V2-1-13.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/3437999ff3e1ee7dcd5bcb895df2d967baf39d8e3230e7897ff7662d40426bbf/Austin-Film-Fest_V2-1-16.jpg" data-mid="97174603" border="0" src="https://freight.cargo.site/w/1000/i/3437999ff3e1ee7dcd5bcb895df2d967baf39d8e3230e7897ff7662d40426bbf/Austin-Film-Fest_V2-1-16.jpg" /><img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/18def096192b53832119efb89cbb21610fe9bef437a39d68a50fde61b4979938/Austin-Film-Fest_V2-1-15.jpg" data-mid="97174604" border="0" src="https://freight.cargo.site/w/1000/i/18def096192b53832119efb89cbb21610fe9bef437a39d68a50fde61b4979938/Austin-Film-Fest_V2-1-15.jpg" /> <img width="2500" height="1700" width_o="2500" height_o="1700" data-src="https://freight.cargo.site/t/original/i/b6c35635bc371054c3ea0acbba2e6ba3e6fd8ca5346e28c7f3ca3035ed660469/RFID_Wristband_Mockup_2-Recovered_AFF_4.jpg" data-mid="97174707" border="0" src="https://freight.cargo.site/w/1000/i/b6c35635bc371054c3ea0acbba2e6ba3e6fd8ca5346e28c7f3ca3035ed660469/RFID_Wristband_Mockup_2-Recovered_AFF_4.jpg" /> <img width="2500" height="1700" width_o="2500" height_o="1700" data-src="https://freight.cargo.site/t/original/i/bbb920a262373cf2dc6585328934a62eebfd21be4d05c1670a58f19b3144f05a/RFID_Wristband_Mockup_2-Recovered_AFF_1-copy.jpg" data-mid="97174710" border="0" src="https://freight.cargo.site/w/1000/i/bbb920a262373cf2dc6585328934a62eebfd21be4d05c1670a58f19b3144f05a/RFID_Wristband_Mockup_2-Recovered_AFF_1-copy.jpg" /> <img width="2500" height="1700" 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data-src="https://freight.cargo.site/t/original/i/992068f1485025e6aed5fc946c534d442574141c91421c159b2c46ae3e7db83f/Austin-Film-Fest_V2-1-14.jpg" data-mid="97174605" border="0" src="https://freight.cargo.site/w/1000/i/992068f1485025e6aed5fc946c534d442574141c91421c159b2c46ae3e7db83f/Austin-Film-Fest_V2-1-14.jpg" /> <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/b42aea80aab21260e55ca7dbb0c60ea31d5a034d0886da16a78c807ae91c039d/Austin-Film-Fest_V2-1-17.jpg" data-mid="97174602" border="0" src="https://freight.cargo.site/w/1000/i/b42aea80aab21260e55ca7dbb0c60ea31d5a034d0886da16a78c807ae91c039d/Austin-Film-Fest_V2-1-17.jpg" /><img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/d4066e73e50e63b47ef7ca3b14212f192fc78eac8f91fa5a4d5cf1ca5a6327c3/Austin-Film-Fest_V2-1-19.jpg" data-mid="97174597" border="0" 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data-src="https://freight.cargo.site/t/original/i/8042cb114658c669f6e0f592d8c9a495923b7adb8a526325fdecc466bf8a509b/The_Process-03.jpg" data-mid="97829578" border="0" src="https://freight.cargo.site/w/1000/i/8042cb114658c669f6e0f592d8c9a495923b7adb8a526325fdecc466bf8a509b/The_Process-03.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/fe8431505c75fc0152b3a263c5b9b0f94875fd2f022001db81897540727ea87b/The_Process-04.jpg" data-mid="97829577" border="0" src="https://freight.cargo.site/w/1000/i/fe8431505c75fc0152b3a263c5b9b0f94875fd2f022001db81897540727ea87b/The_Process-04.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/db1bec99e9454705b9341a5b38376abc6b4c3ae11d5043368c54c20540c295b9/The_Process-05.jpg" data-mid="97829572" border="0" src="https://freight.cargo.site/w/1000/i/db1bec99e9454705b9341a5b38376abc6b4c3ae11d5043368c54c20540c295b9/The_Process-05.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/bdb34c27329c84f005f3c54d976e26075d7509f3b38d0e81beb218bd6b59c253/The_Process-06.jpg" data-mid="97829576" border="0" src="https://freight.cargo.site/w/1000/i/bdb34c27329c84f005f3c54d976e26075d7509f3b38d0e81beb218bd6b59c253/The_Process-06.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/ccb54c6e366dcd11d42f5040bee974b0bf3840ebc8b22b110960acd05c3875d1/The_Process-07.jpg" data-mid="97829575" border="0" src="https://freight.cargo.site/w/1000/i/ccb54c6e366dcd11d42f5040bee974b0bf3840ebc8b22b110960acd05c3875d1/The_Process-07.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/7b79e7399ba777a17644117981e279c81463f8247d03cd983591bd3ca9dd7a8f/The_Process-08.jpg" data-mid="97829574" border="0" src="https://freight.cargo.site/w/1000/i/7b79e7399ba777a17644117981e279c81463f8247d03cd983591bd3ca9dd7a8f/The_Process-08.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/a65bb8eed207626be7056e6acdd156d849bbcdab7596f98a1f8e7b56dde74fff/The_Process-09.jpg" data-mid="97829568" border="0" src="https://freight.cargo.site/w/1000/i/a65bb8eed207626be7056e6acdd156d849bbcdab7596f98a1f8e7b56dde74fff/The_Process-09.jpg" /> <img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/7072d79ac4741ecc7ad5a555cfa64590827956bd3f92981befcfb1c078aec8d4/The_Process-10.jpg" data-mid="97829573" border="0" src="https://freight.cargo.site/w/1000/i/7072d79ac4741ecc7ad5a555cfa64590827956bd3f92981befcfb1c078aec8d4/The_Process-10.jpg" /> https://gabesalasdesign.com/Gen-G Sun, 31 Jan 2021 01:53:41 +0000 Portfolio https://gabesalasdesign.com/Gen-G <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/2770bbe01eda0b27b03c13141cf9624f9c8ac410a8c8d0be30bf54b77695c46a/Gen_G_web-11.jpg" data-mid="97176027" border="0" src="https://freight.cargo.site/w/1000/i/2770bbe01eda0b27b03c13141cf9624f9c8ac410a8c8d0be30bf54b77695c46a/Gen_G_web-11.jpg" /> Gen GArt Direction, Brand Identity, Typography Challenge GEN G is pioneering a revolution in zero proof gin. Their spirit is distilled with carefully selected botanicals such as juniper, fresh apples, lavender and orange peel to create a gin with taste and fragrance. The popularity of non-alcoholic spirits brought a Challenge to Gen G with an overall rebrand to communicate to the audience what zero proof gin is all about. Solution&nbsp;Considering the trends and how millennials dictate the marketplace, the brand appeals to them as providing more options that advocate for a better, healthier lifestyle with minimal change. &nbsp;The approach for this rebrand was to empower them and encourage personal decisions. Drawing inspiration from pop and urban art as well as political typography&nbsp;to&nbsp;enhance&nbsp;the brand. Art Direction/ Strategy: Blaik Romo, Carina Umana, Gabe SalasAdvertisement/Copywriting: Blaik Romo, Carina Umana, Gabe SalasPackaging Design: Carina Umana, Gabe SalasWebsite Design: Carina Umana, Gabe SalasSocial Media: Carina Umana, Gabe SalasPhotography: Carina Umana, Gabe Salas <img width="6355" height="2835" width_o="6355" height_o="2835" data-src="https://freight.cargo.site/t/original/i/8c3c672f0f95a6b4324b982cd52a4ea6686fba175ccf04730b29c0ea3ab6f821/Gen_G_web-02.jpg" data-mid="97175909" border="0" src="https://freight.cargo.site/w/1000/i/8c3c672f0f95a6b4324b982cd52a4ea6686fba175ccf04730b29c0ea3ab6f821/Gen_G_web-02.jpg" /><img width="6355" height="2834" width_o="6355" height_o="2834" data-src="https://freight.cargo.site/t/original/i/d501a5b0b9588dce28909e402a255a95a2aa6d6b5dfe072858c5424877273b21/Gen_G_web-03.jpg" data-mid="97175908" border="0" src="https://freight.cargo.site/w/1000/i/d501a5b0b9588dce28909e402a255a95a2aa6d6b5dfe072858c5424877273b21/Gen_G_web-03.jpg" /><img 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