As craft beer gained popularity in northern Colorado, Pat Weakland worked to create a one-of-a-kind taste with High Hops Brewing. Experimenting with ingredients and home grown hops has led the brewery to serving over 40 taps in the tasting room, however microbreweries have become a saturated option for beer enthusiasts. High Hops faced the challenge of standing out against the boozy boom.
The combination of ingredients like hemp and a core built on family made for a unique brand. The logo magnifies their key differentiator by showcasing a cannabis illustration, the natural color usage creates a homegrown feel, and the modern type attracts the craft beer community.